Harry’s Shaving Company, known for its subscription service of shaving products, casually committed to transgender representation in its latest ad video.
The company’s latest video is all about having a choice. Titled Shave, or Don’t, the video goes through reasons for men to choose to shave, or not shave.
‘Back in the day,’ the video begins. ‘Men couldn’t always shave. Back in another day, men had to shave. Somewhere in between is a very nice thing: a choice.’
The voiceover lists the various reasons, and when it says ‘you can shave to feel like you’, a trans man is seen looking into a bathroom mirror putting lotion on a freshly shaved face. His top surgery scars are clearly visible.
This ad comes after the much-discussed Gillette ad, which tackled toxic masculinity.
Gillette’s video challenged men ‘to do more’ and portrayed a diverse lineup of men. Many praised the video for its progressive stance, but many others also criticized it (though they were smacked down by Gus Kenworthy).
Representation matters in all forms
A 2016 study from the Williams Institute at UCLA found that around 0.6% of Americans identify as transgender. This equates to roughly 1.4 million people of the US population.
When people discuss representation, it extends beyond movies and television and books. Seeing oneself in something as commonplace as a commercial can be taken for granted, but this type of universal representation is a big step for transgender people.
Author: Anya Crittenton
The post New ad for shaving company casually features a transgender man appeared first on Gay Star News.